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A LETTER FROM OUR FOUNDER TRAN NGUYEN - WILLS
Dearest Base Coat Colorado Community,
I have always been dedicated to maintaining transparency with all of our guests and followers. It is very important I personally let everyone know that after careful consideration after 10+ years, I have decided to close the last Denver, Colorado location.
Our official last day of business at our Northside location will be on Saturday, October 16th 2021.
Base Coat is in a unique position––experiencing a higher demand for appointments and for our products than we had pre-pandemic––while being extremely short staffed due to reduced labor force participation, resulting in burnout for all our hard working staff and myself trying to meet the demand. After a very difficult and devastating last 2 years, I have exhausted all my time, strength, energy and consequently, my mental and physical health has severely suffered. I’ve also lost so much precious time with my family working day and night to survive as a small business during a pandemic with little to no resources. It is unfortunately no longer sustainable to remain open at our Northside location.
While this is bittersweet news, I want to humbly THANK YOU all for being on this wild journey with me, for your continued love, support, understanding, kindness, empathy and patience these past 10+ years especially during these last two most challenging years we’ve all had collectively. At the end of the day, I couldn't be more proud of the beautiful nail brand I’ve built and all the many successes Base Coat has accomplished as one of the first national non-toxic, ethical nail care brands and nail salons. It has been such an incredible honor to provide you all with the best nail care services and products the past 10+ years in Denver. I will truly miss the incredible community and lifelong friendships we’ve created together during this unforgettable time.
I am excited for this new chapter, whatever that may look like. Now, I can finally take the time to care for myself and truly heal especially, after my 3rd surgery this year. I’m also ready to take a real vacation with no interruptions or maybe just a nap. A nap sounds really nice. :))
For the time being, our Base Coat x Nordstrom nail salon locations will remain open nationally. Our Base Coat nail care products will be available for purchase on our website, Nordstrom.com, Whole Foods (Ideal Market), independent stores and nail salons nationwide.
To our incredible loyal Colorado guests, we will create a Colorado Nail Artist Directory on our website for our current and talented nail artists you can continue to support and reach out to them directly for nail services.
If you are an existing Base Coat client and would like to schedule online before we close on Saturday, October 16th we do have a few opening left.
If you have any questions or comments, please do not hesitate to contact me directly at firstname.lastname@example.org and I will get back to you at my earliest convenience. As always, wishing you all good health and please remember to take care of yourself.
With All My Love, Tran Nguyen-Wills